Dec 05, 2013 THEO PAPHITIS CHOOSES ATK ATK All Terrain Kart has received a business boost from Theo Paphitis. Last week Katie (our PR) tweeted Theo about ATK during ‘Small Business Sunday’, an initiative set up by Theo that runs weekly. All Terrain Kart is the latest company to be selected as a winner in Theo Paphitis’s Small Business Sunday initiative, #SBS, run through Twitter. The scheme rewards small businesses that tweet @TheoPaphitis and pitch their business in one tweet, between the hours of 17.00 and 19.00 every Sunday. Paphitis, best known for appearing on BBC Two’s Dragon’s Den, then reviews and selects six of his favourites. This week All Terrain Kart's emphasis on playing outside clinched it for the young company, causing unprecedented levels of activity for All Terrain Kart on both its social media networks and website. The tweet: "@TheoPaphitis #SBS @AllTerrainKart to get the kids off their PS4 for fun outside as recommended by Daisy Bridgewater" was selected and re-tweeted to Theo Paphitis’s 400,000 plus strong followers on Twitter. As a result, All Terrain Kart's Twitter account went stratospheric, gaining over 100 new followers within minutes and countless re-tweets, as well as opening the door immediately to new business opportunities. Commenting on the #SBS phenomenon, Christopher Smith, co-founder said “We were thrilled to be picked by Theo. We had entered a number of times because we liked the premise of it being a network of like minded, privately owned companies who all share that entrepreneurial spirit. To be acknowledged in that way is very motivating and we can’t wait to share fully in the SBS business network going forward"