Safety testing is a crucial part of the development process of any toy. Designing toys that appeal to children can be a challenge but making sure that they are safe is vital. The days of the Kite Mark are long gone; it's now EU Directive EN71 and the "CE" Mark that are required before you can sell your toy in the European Market. And even in the days of the nanny state, no-one would argue that it's sensible. In the case of the ATK it doesn't make the product any less fun - it just makes it safe.
There are several independent companies that carry out the testing, all specialists in their field. Some of the tests are obvious; for example the labels and instructions must be clear with appropriate warnings shown. There must be no sharp edges.
If the toy is to be ridden on it must be strong enough to with stand the weight of an average child of that age group. Ride-on toys are tested for stability, in the case of the ATK with a 50kg weight.
However some tests are less obvious. Any significant gaps that are easily accessible must be more than 12mm wide so that fingers cannot get trapped. With this in mind on the ATK we put a lot of time into designing the brake; firstly making sure that it was easy to use and effective but crucially that, when it wasn't being used, it was a safe shaped tube that moved well away from the tyre so that it couldn't trap fingers.
The handle also has a round knob on the end so that it couldn't do any damage if you fell off.
We're really proud that so much time and effort was put into not only making the ATK look fantastic but also making it so safe, as shown by its "CE" sticker. It could have been made by Mercedes!