All Terrain Kart
SO WHY DON'T WE HAVE A SALE?
Some of you may have noticed that we did not discount the ATK in January, on Black Friday - or...
All Terrain Kart
THAT CHRISTMAS DILEMMA
What do we buy the children for Christmas? It's a real dilemma. Will it be something fun, challenging or a toy...
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WATCH THE ATK BEING ASSEMBLED
If you're wondering exactly what's involved in building the ATK, then wonder no more. Christopher (with a bit of help...
All Terrain Kart
THAT BONDING MOMENT - WITH AN ATK GO-KART
Isn't it a great feeling - making something with your children when you're all involved. Be it a cake, a...
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SO WHAT MAKES THE ATK SO SPECIAL?
Several people we’ve talked to about the ATK have said that we’re far too shy about what makes it so...
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CUSTOMER LOVE
When you're selling a great product and everything goes as planned, keeping customers happy is easy. However we are all...
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SAFETY TESTING
Safety testing is a crucial part of the development process of any toy. Designing toys that appeal to children can...
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LAUNCHING THE ATK START
An ATK for £99.99? Yes really; it's the ATK Start. It offers the same build-quality as the ATK Classic, but...
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THE ATK; NO ONE-TRICK PONY
The great thing about the ATK is that it's much more versatile, fun and challenging than a pedal kart so...
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SPRING IS ON THE WAY
Down here in the South-West of England it's been quite a winter; snow, rain and more rain causing horrendous flooding....
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WIN A TEAM GB RAMP HELMET
"Like" our Facebook page, post a photo of you or your children using an ATK and the best entry wins...
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PLAYING OUTDOORS
You may have noticed there is a big move afoot to encourage parents to get children to play outdoors more. ...
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THE SOAPBOX REVOLUTION
What's so great is that, in reviving the Soapbox, we are not alone. F1 designer Gordon Murray holds an...
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GETTING READY FOR LAUNCH
The next few weeks were pretty frantic, with so many things having to be done simultaneously. Yucca, our Digital Agency,...
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TASTER DAYS
We decided that the best way to test our new ATK was to let children have a go on...
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FINE TUNING THE ATK
This is where the really hard work began – it’s all about the detail. We had quite a big team...
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TESTING
We left Bristol feeling very excited about the prototype and keen to get into testing. To do this we had...
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PROTOTYPE
Like all great British inventions the ATK was born in our London designer’s garden shed. Lovingly hand-crafted out of plywood,...
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THE ATK IS BORN
Welcome to our blog – it's been a busy year! We hope that a lot of you will be reading...