Our Blogs
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Dec 30, 2014
SO WHY DON'T WE HAVE A SALE?
Read more →Some of you may have noticed that we did not discount the ATK in January, on Black Friday - or at any other time for that matter. So why? It's actually very simple; we believe that the ATK is a fair price and good value for money for what is a high quality and well designed product. We also feel that we should be fair to our customers who have bought one of our go-karts during other times of the year. If you have chosen to buy one as a Christmas present then there is nothing more frustrating than seeing...
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Nov 08, 2013
THAT CHRISTMAS DILEMMA
Read more →What do we buy the children for Christmas? It's a real dilemma. Will it be something fun, challenging or a toy that gets them outdoors? The ATK Go-Kart offers a simple solution - all three things in one great package. Loved by girls and boys alike the ATK starts with the bonding experience of you building the kart together with your child, an opportunity that is all too rare nowadays. With it's chunky all-terrain tyres, the ATK then gets the kids out in the fresh air enjoying all the thrills and spills that outdoor play offers. They can roar...
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May 01, 2013
WATCH THE ATK BEING ASSEMBLED
Read more →If you're wondering exactly what's involved in building the ATK, then wonder no more. Christopher (with a bit of help from a friend) has made a great demonstration video showing what comes in the ATK Classic box and how it's assembled. Not quite up to Mclaren's speed but, with a bit of practice....... !
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Apr 19, 2013
THAT BONDING MOMENT - WITH AN ATK GO-KART
Read more →Isn't it a great feeling - making something with your children when you're all involved. Be it a cake, a Blue Peter rocket or a tree house, there's nothing quite like it. They're happy, you feel good about it and pretty clever, if it works! That's what we love about the ATK - you can all get involved and everything really does fit beautifully. We supply the tools that you need and are very proud of our instruction leaflet, even if us guys don't always read them. In around 30 -45 minutes (depending on how many cups of tea...
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Apr 13, 2013
SO WHAT MAKES THE ATK SO SPECIAL?
Read more →Several people we’ve talked to about the ATK have said that we’re far too shy about what makes it so special? It’s not simply that it’s been designed by a top London designer so that it looks really cool. It also has had a huge amount of thought go into how it’s made. So here goes; the techie stuff: The plywood body of the ATK is high-quality ply. The axles and brake are made from mild steel which is zinc-plated then powder coated. This means that it’s protected from rust. The nuts and bolts are all stainless-steel and will remain...
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Apr 09, 2013
CUSTOMER LOVE
Read more →When you're selling a great product and everything goes as planned, keeping customers happy is easy. However we are all human and, no matter how hard you try, occasionally things do go wrong. It's then that you have to work hard to put things right as quickly and painlessly as you can, particularly when it's children who are involved. And particularly if it's a present. Try telling a 7 year old on Christmas Day that they can't play on their new ATK because there's a bit missing. Last Christmas we had three teams of people standing by with spare...
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Mar 27, 2013
SAFETY TESTING
Read more →Safety testing is a crucial part of the development process of any toy. Designing toys that appeal to children can be a challenge but making sure that they are safe is vital. The days of the Kite Mark are long gone; it's now EU Directive EN71 and the "CE" Mark that are required before you can sell your toy in the European Market. And even in the days of the nanny state, no-one would argue that it's sensible. In the case of the ATK it doesn't make the product any less fun - it just makes it safe. There are...
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Mar 15, 2013
LAUNCHING THE ATK START
Read more →An ATK for £99.99? Yes really; it's the ATK Start. It offers the same build-quality as the ATK Classic, but all for under £100. You'll have the same high quality plywood construction, off-road wheels with pnuematic tyres and carefully designed dual-action brake that avoids trapping your fingers but stops your kart smoothly and safely. Like the Classic you'll also be able to remove the wheels and steerer in a flash with the quick-action R Clips; your kart will then slip into the boot of almost any car. The Start is ideal for scooting along on the level -...
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Mar 04, 2013
THE ATK; NO ONE-TRICK PONY
Read more →The great thing about the ATK is that it's much more versatile, fun and challenging than a pedal kart so it will retain its appeal much longer. As well as sitting on it downhill you can scoot along on it on the level. Drop down the back-rest, kneel on the seat pad and you can really get up speed scooting along in your local park. Try taking it in turns with your friends to push each other as well: But also, of course, you can take advantage of gravity down those tempting hills: Next time you're out on your...
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Feb 27, 2013
SPRING IS ON THE WAY
Read more →Down here in the South-West of England it's been quite a winter; snow, rain and more rain causing horrendous flooding. But wonder of wonders, we are experiencing a long (well, all of ten days so far) period of dry and sunny weather. Even the lambs look happy. In fact, judging by what happened last March, they will shortly be announcing a drought. So for all those of you who were lucky enough to be given an ATK for Christmas (or, of course, for your Birthday), get out there on your All Terrain Kart, get Dad to take a photo...