WE'RE THE #1 BEST SELLER ON AMAZON
Yes folks, it's official! As of this moment the ATK Classic is the #1 best seller on Amazon UK...
Yes folks, it's official! As of this moment the ATK Classic is the #1 best seller on Amazon UK...
Now that Spring has sprung it's not long until we can enjoy this year's round of Soapbox Racing events and here's...
It's great to see something as good as the ATK get even better. OK, the changes aren't radical but have...
We love the ATK Classic (not to mention the new ATK Start), but then we're biased, so it's always good...
Reproduced in full from A Bavarian Sojourn with their kind permission........ As well as the enormous...
It's always nice to read good things about the ATK. It's especially nice to know that the ATK is being...
If you're wondering exactly what's involved in building the ATK, then wonder no more. Christopher (with a bit of help...
Isn't it a great feeling - making something with your children when you're all involved. Be it a cake, a...
Several people we’ve talked to about the ATK have said that we’re far too shy about what makes it so...
When you're selling a great product and everything goes as planned, keeping customers happy is easy. However we are all...
Safety testing is a crucial part of the development process of any toy. Designing toys that appeal to children can...
An ATK for £99.99? Yes really; it's the ATK Start. It offers the same build-quality as the ATK Classic, but...
The great thing about the ATK is that it's much more versatile, fun and challenging than a pedal kart so...
Down here in the South-West of England it's been quite a winter; snow, rain and more rain causing horrendous flooding....
"Like" our Facebook page, post a photo of you or your children using an ATK and the best entry wins...
Stuck for things to do outdoors with the children this half term? Here are a few ideas. Courtesy of the...
You may have noticed there is a big move afoot to encourage parents to get children to play outdoors more. ...
What's so great is that, in reviving the Soapbox, we are not alone. F1 designer Gordon Murray holds an...
The next few weeks were pretty frantic, with so many things having to be done simultaneously. Yucca, our Digital Agency,...
We decided that the best way to test our new ATK was to let children have a go on...
This is where the really hard work began – it’s all about the detail. We had quite a big team...
We left Bristol feeling very excited about the prototype and keen to get into testing. To do this we had...
Like all great British inventions the ATK was born in our London designer’s garden shed. Lovingly hand-crafted out of plywood,...
Welcome to our blog – it's been a busy year! We hope that a lot of you will be reading...