Our Blogs
-
Apr 13, 2013
SO WHAT MAKES THE ATK SO SPECIAL?
Read more →Several people we’ve talked to about the ATK have said that we’re far too shy about what makes it so special? It’s not simply that it’s been designed by a top London designer so that it looks really cool. It also has had a huge amount of thought go into how it’s made. So here goes; the techie stuff: The plywood body of the ATK is high-quality ply. The axles and brake are made from mild steel which is zinc-plated then powder coated. This means that it’s protected from rust. The nuts and bolts are all stainless-steel and will remain...
-
Mar 27, 2013
SAFETY TESTING
Read more →Safety testing is a crucial part of the development process of any toy. Designing toys that appeal to children can be a challenge but making sure that they are safe is vital. The days of the Kite Mark are long gone; it's now EU Directive EN71 and the "CE" Mark that are required before you can sell your toy in the European Market. And even in the days of the nanny state, no-one would argue that it's sensible. In the case of the ATK it doesn't make the product any less fun - it just makes it safe. There are...